Whether you’re creating a short ad for TikTok or a longer-form video series on YouTube, the quality of your videos can have a major impact on your company’s ability to draw in and retain customers. Poor editing, distorted audio and a bad script can all make it seem like you aren’t willing to put effort into your marketing—which may make customers question the quality of your products or services as well.

“Video testimonials are very powerful for driving positive, legitimate reviews of your company. Having a client on camera provide their perspective and exude confidence in the work your company is providing is better than any ad campaign you can run. Once you have the video testimonials, share them on all your social media, e-newsletters and website. Share them multiple times and be sure to tag and thank your clients for the testimonials via social.” – Jennifer A Barnes, Optima Office, Inc.

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